Tempted?

So you might have seen this advert around...



And although the guy's eyes made me scream in fear the first time I saw it, I'll admit that despite it's incredibly sexist connotations (hey, Lynx have got to stay true to their roots, right?), it's pretty funny and an excellent bit of advertising - certainly better than most of the drivel that get pumped out in between programmes.

However, what puzzles me is the ideas that it pushes - basically, women love chocolate - and often say it is 'Better Than Sex', so why not make men smell like chocolate so women will want to shag them? There seems to be something missing here - they idea of a man smelling of sugary cocoa makes me want to vomit, and although I'm not the biggest chocolate fan in the world, this product seems extremely similar to the chocolate scented room spray that they sell in Thornton's, which is a less-than-appealling prospect.

Chocolate is what women (supposedly) turn to in those times when men have let them down, or maybe they want some self-indulgent time alone. In my experience, men and chocolate rarely go together - except perhaps as the buyers of said chocolate. It's a mystery to me where Lynx did their market research, and although I wouldn't say this was a 'badvert', if my boyfriend turned up smelling like chocolate I'd feel a bit sick .

On a more serious note, this is just one of many Lynx adverts that are so excellently executed that people laugh and ignore the extremely sexist ideas within - if you watch the above, you will notice that women in this advert, as in most Lynx adverts, are simple beings that are easily netted by a 'nice smell'. Interesting.

Anyway, in spite of all of this, enjoy:


Edit: I watched it again and now have a niggling 'this is racist' feeling in my tum...

'So advanced, it's simple'. And apparently, so are you.

Apparently, 1 in 4 women can misread a traditional pregnancy test, so they invented this one. It says 'pregnant' or 'not pregnant' on the screen so there are "No more lines to interpret." (www.clearblueeasy.com). I'm sure you've all seen the advert.

Hang on, let's rewind for a moment, shall we?

One in four women can't tell the difference between one line, and two lines. Or line and no line. Or a line and a cross, depending on the test. Apparently the first wave of feminism never reached those nice folks at Clear Blue - maybe we should inform that, astoundingly, women have the same - yes, exactly the same - level of intelligence as men. Although, if the men in question are advertising executives, perhaps the human race will soon be riddled with unwanted pregnancies and stupid people being born thereafter.